London fashion week (LFW) is one of the highest-profile fashion events in the world, being among the ‘big four’ international catwalk influencers (the others being New York, Paris and Milan). You can read part one of our London Fashion week preview over at weheartcolourful.com.
More and more high-street brands have to staging catwalk shows in recent years - this year's London fashion week will see River Island make its debut with its Rihanna collaboration, while upmarket high-street chain Whistles will host a salon show.
Meanwhile H&M, which has previously hosted fashion events with the likes of Versace, is preparing to make its Paris fashion week debut with a show at the Musée Rodin in a couple of weeks' time.
Here in the UK, Topshop's label, Unique, has shown at London fashion week for more than ten years, while American label J Crew has enjoyed huge success at New York fashion week, taking part the shows there for the fourth time next Tuesday.
The fusion of masculine and feminine aesthetics will be a strong theme at this season's London fashion week. The strength and effectiveness of this fashion phenomenon will lie wholly in the subtleties.