Thursday, September 26, 2013

Louise Blaize: “You’re never fully dressed without a smile”

Louise Blaize has a degree in Fashion from the University for the Creative Arts and currently she’s a stylist at Styling Up and a buyer for a premium high street chain.

Louise is starting her styling career and this is the first chapter. She believes that everyone has the right to look and feel good in their clothing and, to her, there’s nothing more important in an outfit than a smile: “If you’re not happy in your clothes, it shows”.

Read the full interview with this stylist and find out more about her style, her love for prints, favourite designers and blogs and some tips for several body shapes. You can also check out her personal stylist page to see some of her recommendations.


How and when did you start being a fashion stylist? Tell us your story.


Probably ever since I was a kid. I used to style my family, friends and of course my Barbie dolls. I’d say my professional career as a stylist starts right here right now, so you are reading Chapter 1. Right now, I’m building up my portfolio as a stylist through Stylingup.com, that way I get to know my client in depth, I get to understand their body and know what works and what doesn’t.

What does fashion mean to you?


Fashion is right but oh so wrong,
Fashion is a statement but it fade.
Fashion is luxury but often budget,
Fashion can be a nightmare but turns into a dream.
Above all fashion truly is passion, you either have it or you don’t.

What are your favourite brands & designers?


I love Peter Pilotto for the outstanding prints, I can look at his prints for hours and Christopher De Vos brings life to those prints with hs amazing silouettes.

Christopher Kane burst onto the scene and shook up the fashion world in 2007 with his neon collection,but one of my favourite collections is his Resort 2011 collection where he uses space images as prints for his clothing. I like Marc Jacobs not only for his crazy personality but the silhouette’s he creates and the fabric manipulation.

I really love everything about Tom Ford from his tailoring right the way through to his looks.

How would you define your personal style?


I love colour and I love prints, sometimes they marry together in an explosion that would be classed as crazy, unique, garish. I see it as having fun and letting my personality show through my clothing.

"I love this outfit because every piece is bold in its own right but put together makes such a
striking powerful outfit, everyone will notice and the wearer will feel so good in it.
Plus it has flat shoes so you could wear this outfit all day"


If you could pick 3 fashion must-haves that every woman should own, what would they be?


The most important item in your entire wardrobe is underwear, that covers bras, knickers, support, the lot. If you aren’t supported underneath you might as well consider yourself half dressed. The importance of a good bra is totally understated these days.

Another must have has got to be a LBD. No matter where you’re going or what you are doing there is always an occasion for a little black dress. It can be styled up differently each time to give you a different look but it’s always the safety net on those days when you think you have nothing to wear.

And finally you’re never fully dressed without a smile. This can make or break your outfit, if you’re not happy in your clothes it shows.

Looking back… what was your biggest fashion “mistake”?


I don’t trust anyone that says they never make mistakes with fashion, everyone makes mistakes. (Like me wearing bright green Adidas trainers and I mean bright green with pretty much every single item of clothing in my wardrobe. I loved them but looking back at the pictures that will never see the light of day, I think to myself, I’m sure I owned a mirror so what happened?) People think mistakes are bad, I think that if you don’t make them you’re not adventurous and fashion is an adventure so have fun.


What was your greatest challenge as a fashion stylist, and how did you solve it?


was asked once to take a girl shopping who was a tom boy but wanted to change. It was hard because just getting her to try on something with colour or shape let alone a dress was proving near impossible. That’s when I realized I had to talk to her and find out why she wanted to change. Styling someone can also be a form of therapy, it’s a chance for the client to look inside themselves and find out why they want to change or why they want to stay the same.  It was then I also realized how important clothing could be in some people’s lives.

One of the outfits Louise recommended, based on a Cheetah Print Tunic from Praslin, Print Palazzo Trousers from Simply Be, Red Contrast Heels from AX Paris, Red Tote Bag from ASH, and a Bead Choker from French Connection

What’s the biggest tip you can give to women with different shapes?


Pear Shape: I say embrace your curves; you really do have a good thing. A small waist and a booty, which is there to entice, what could be better?  But if you really aren’t a fan of your shape make sure when wearing tops or jackets that they cut off above the hip line and show off your shoulders and waist to distract the eye.

Straight Shape: You need to create shape from somewhere and that could be in the form of A line skirts (add a tutu for a real 50’s,volumising silhouette), shoulder pads or epaulettes are a good way to add some structure and draping is an excellent way to add volume, just let the fabric do all the work.

Hourglass Shape: You ladies have the best of everything so be proud of it. I know fashion stores don’t easily cater for curvy women, hopefully one day they will catch on but in the meantime. You can wear any skirt you please but nothing suits you better than a pencil, your clothes can be figure hugging but don’t go overboard I’m not saying go out dressed as Jessica Rabbit. Consider going up a size especially for tops with buttons, you do not want to keep buttoning your blouse because the buttons keep popping out.

Diamond Shape: You need to create a waist so a belt or clothes that incorporate a belt or some kind of paneling will be your best friend. You can wear V neck tops or thin straps to show off your shoulders and cleavage (make sure the strap isn’t too thin that it shows off your bra straps). Make sure when wearing trousers or jeans that they are straight, no flares for you and besides the 70’s are over.

Oval Shape: A wrap dress is perfect for you, it shows of your bust, drapes to create a waist and also disguises your mid section whilst skimming over your hips. Patterns that elongate your body are the ticket to looking good as an oval shape.

Inverted Triangle Shape: This can be a very desirable shape, your waist is slim and you have hips as well. You can go wild with asymmetric cuts on tops and dresses. If you want to create volume in your lower half try harem pants, a long pleated maxi skirt or tulip dress. As for the top half anything that will draw the eye downwards and away from your shoulders will help so wrap tops are ideal and nothing beats a waterfall neckline.

Do you usually check out fashion blogs and magazines?


Style Bubble - For fantastic close up images of the latest trends, great front row and backstage images of fashion shows and Susie’s writing is engaging and sometimes amusing.

Fifi Lapin - I just love Fifi she’s really cute.

The Online Stylist A great way to see fashion looks easily and access to bloggers websites from around the world.

Dazed and Confused Magazine – Best Articles

Vogue – One of the top UK fashion magazines, what else is there to say?

Schön! Magazine – This magazine covers fashion, art, photography, all things I love

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