Thursday, February 14, 2013

London Fashion Week AW 2013 | PREVIEW

London Fashion Week starts tomorrow. Here's a preview of what to expect, written by Fi, from the blog "We Heart Colourful".

London fashion week (LFW) is one of the highest-profile fashion events in the world, being among the ‘big four’ international catwalk influencers (the others being New York, Paris and Milan). You can read part one of our London Fashion week preview over at weheartcolourful.com.



So what can we expect from the London leg of this season's fashion circus?

High-street brands

More and more high-street brands have to staging catwalk shows in recent years - this year's London fashion week will see River Island make its debut with its Rihanna collaboration, while upmarket high-street chain Whistles will host a salon show.

Meanwhile H&M, which has previously hosted fashion events with the likes of Versace, is preparing to make its Paris fashion week debut with a show at the Musée Rodin in a couple of weeks' time.

Here in the UK, Topshop's label, Unique, has shown at London fashion week for more than ten years, while American label J Crew has enjoyed huge success at New York fashion week, taking part the shows there for the fourth time next Tuesday.

Androgyny 

The fusion of masculine and feminine aesthetics will be a strong theme at this season's London fashion week. The strength and effectiveness of this fashion phenomenon will lie wholly in the subtleties.

Slight references to the opposite gender in outfit cuts, hair - and the occasional bit of understated makeup. However, Very much at play for AW13 will be is shoulder-length hair. 

Mid-length, grungey-but-neat hair, perches neatly between androgyny and masculinity - it's simply up to the viewer to choose which way the look sways. 

Martin Van der Horst’s anti-consumerist influences are the perfect complement of the androgynous.

Designers to watch out for:

Tom Ford
Christopher Kane
Mary Katrantzou 
Burberry
Fyodor Golan
Ashish 
Moschino Cheap & Chic 

Have you got any LFW must-sees or forecasts? Leave a comment!

★ Fi ★

Fi is one half of fashion, beauty and lifestyle blog, We Heart Colourful. She loves colour clashing, fashion innovation and vintage styling, and is a big jewellery fanatic. Fi really enjoys collaborating with other bloggers and brands she loves, or just hearing what her readers have to say.

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