Monday, July 2, 2012

Startup wants to provide free personal styling service

Styling Up is a portuguese startup that wants to help women find the garments that flatter their bodies, by providing a free personal styling service.

The most important aspect of how we dress is related to our body type, our style and our age. Most women often find hard to find clothes that are flattering to their bodies. Most of the times, women will have to go to several retail shops to find those pieces, and it can be a really frustrating experience. Especially if your body doesn’t fit the “standards”.

Styling Up wants to help women find the clothes that best fit their bodies, no matter what size they dress, by providing a 24/7 free personal stylist. To test its market value, the startup brought together two REAL WOMEN, that often struggle to find clothes for their bodies, one STYLIST to help find clothes for their bodies, and went shopping. The results were filmed with a smartphone and put together on video. Both women were really pleased with the overall result and loved the experience of shopping with a personal stylist. Watch the video.

Meanwhile, the startup prepares to launch its full online service to all women out there, and it will be available soon. For free.

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